Something About New Age Marketing

There is immense amount of heart, intent, coordination, team-work and passion involved behind living up to its name of  the most preferred courier company  in India. The organisation DTDC or Door to Door Courier does this on a daily basis living up to its brand value and working rigorously in ensuring that it meets the targets, which is to ensure that products reach the customer on time. The organisation is flooded with huge volume of orders coming in to be send ahead to the end target recipients. This involves a defined chain of actions through which the whole process goes through. The organisation believes in delivering value by going through all the required steps ensuring that when the products reach the end customer hey are in the best of state. To start with as and when the goods come to the wear house in the tempo they are unloaded and moved to the 'Inbound' area. It is here that the process commences right from when the car enters the warehouse gate with the goods. ...

I’ve been blogging for longer than three years now ever since I completed my engineering. Three years, Only! And I have liked it even more with the idea to quit at a distance. That’s a long time considering the duration of my professional career from its very start. I’m not trying to blow my own horn here. I intent to simply to make a point. Why haven’t I stopped blogging? After all, I get good amount of traffic from my old blog posts that I wrote two to three years back. Why do I keep at it? Writing is punishing work. It’s tough and it takes a long time. Don’t I have better stuff to do like photography(one of my hobbies), dancing or just relaxing? Why am I so devoted to blogging? I’ll drag you near on a secret. I actually love what I do. That’s one reason. I like to/want to blog because I like to do it. But there’s another reason. It’s a business reason. And it’s built on data. If you know anything about Search Engine Optimization or SEO, you woul...

The buzz word in the market is  social media marketing  and the various programs on offer which are intended for executives or the teams of professionals. These are the people who are employed in marketing, advertising, branding, communications or sales who want to gain skills of engaging themselves in marketing on the web using latest digital marketing techniques. This course is however also suitable for individuals seeking to employ digital marketing to advance in their individual careers.                                         The scope of this course is reasonably high for the reason that the future is going to be digitally oriented. Thus knowing the technicalities pertaining to marketing one which is governed through what is commonly known as  internet marketing  having in it a wide array of different marketing domains. There are two equally important obj...

A surprising move was taken by the software giant Microsoft when it acquired social media marketing giant LinkedIn for a net worth of $26.2 billion. After this announcement took place the shares of LinkedIn surged by 47 percent. Both the boards have approved of this transaction but still some of the approvals are awaited. This deal is expected to get closed in this calendar year. Even after this acquisition, LinkedIn will retain its distinct brand, culture and its independence. Microsoft buys Linkedin for $26.2 Bn. LinkedIn is known to be world’s one of the most valuable professional networks and hence continues to build a strong growing business. Microsoft also has more than one billion office users but when we talk about a social graph, Microsoft has none. Hence, it had to rely on Facebook, LinkedIn and others to provide that key connections. LinkedIn is the ultimate business social platform in the world. It has everybody on it's portal, from interns and college students...

To put it across in a simpler manner, every action you take on the social networks should be a part of a larger social media marketing strategy . This basically means each and every Tweet, reply, like and comment from your company should all be guided by a plan and driving towards pre-determined goals. This might sound to be as complicated, but if you plan and take the time to create a comprehensive social media plan, then the rest of your social efforts towards the intention of marketing should follow naturally. Each and every one can employ this if they approach it in a correct manner. What exactly is the relevance of a social media plan The main intent behind any organizations social media marketing plan is a cumulative summary of all that you plan to do, implement and hope to achieve for your business using the social networks. This plan should comprise of an audit of where your accounts are today, the goals for where you want them to be in the coming future and als...