A Big Move into Enterprise Social Media Marketing By Microsoft

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A surprising move was taken by the software giant Microsoft when it acquired social media marketing giant LinkedIn for a net worth of $26.2 billion. After this announcement took place the shares of LinkedIn surged by 47 percent. Both the boards have approved of this transaction but still some of the approvals are awaited. This deal is expected to get closed in this calendar year. Even after this acquisition, LinkedIn will retain its distinct brand, culture and its independence.
digital media courses, imet global
Microsoft buys Linkedin for $26.2 Bn.
LinkedIn is known to be world’s one of the most valuable professional networks and hence continues to build a strong growing business. Microsoft also has more than one billion office users but when we talk about a social graph, Microsoft has none. Hence, it had to rely on Facebook, LinkedIn and others to provide that key connections. LinkedIn is the ultimate business social platform in the world. It has everybody on it's portal, from interns and college students up to the top most CEOs. For more insight into this socialmediamarketingstrategy visit the link to the blog post.
By: Aarohan Sharma
     Internet Marketing
      Team iMET Global

To contact iMET Global, click here

Location: Southern Asia

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