How To Generate Around Lakhs Of Visitors Every Month Without Investing On Ads

I’ve been blogging for longer than three years now ever since I completed my engineering.

Three years, Only! And I have liked it even more with the idea to quit at a distance.

That’s a long time considering the duration of my professional career from its very start.

I’m not trying to blow my own horn here. I intent to simply to make a point.

Why haven’t I stopped blogging? After all, I get good amount of traffic from my old blog posts that I wrote two to three years back.

Why do I keep at it? Writing is punishing work. It’s tough and it takes a long time. Don’t I have better stuff to do like photography(one of my hobbies), dancing or just relaxing?

Why am I so devoted to blogging?

I’ll drag you near on a secret. I actually love what I do. That’s one reason. I like to/want to blog because I like to do it.

But there’s another reason. It’s a business reason. And it’s built on data.

If you know anything about Search Engine Optimization or SEO, you would be knowing it that Google values fresh content. New and fresh content is a significant factor in positively influencing ratings. The logic here is that the more frequently you update your website, the more frequently Googlebot (Google’s crawling bot) or more famously known as the Google website crawlers visit your website.

In turn, this gives you the opportunity to achieve better search rankings.

Although you can update your site in several different ways (not to mention all the different types of content you can create), writing new blog posts tends to be the simplest way to generate fresh content.

So let’s go back to the question: why to continuously keep on with blogging? Why are you even blogging? Should you quit? Are there better ways to do marketing, gaining traffic and growing the conversions?

Is blogging truly all it’s cracked up to be? More specifically, just how big of an impact does it have on SEO?

In this blog post here you will be made aware to do away with niceties, guesses and “best practice” advice. On the contrary, you are going to stack up the data so you can get the cold, hard facts on what happens if you decide to stop blogging.

Some key stats are as follows:

First, here are just a few statistics from one blog by Neil Patel out of QuickSprout blog roll to put blogging into perspective:

According to an online research the brands that create around fifteen blog posts per month average somewhere around a thousand two hundred new leads per month.

These Blogs give the websites close to four hundred and thirty four percent more indexed pages and ninety seven percent more indexed links.

It has been observed that the blogs on the company websites result in somewhere close to fifty five percent more visitors.

The B2B companies that blog generate around close to sixty-seven percent more leads per month than those that do not blog. This data is out of a research conducted by an auditing firm.

These are some legitimate numbers. They only highlight and show just how much monumental of an impact blogging can have for organizations.

But what would happen if you stopped blogging?

You pull the plug. You quit. You’re done. No more publishing.

What would happen?

Would it have any catastrophic consequences, or would it merely be a mild impediment?

A Research: Impact Of Around 251 Days Of No Blogging

The WordPress domain developer/social media manager/SEO expert Robert Ryan conducted a simple yet enlightening experiment. Some of his key findings from the experiment are listed here on wards.

• Overall traffic to the site saw a major decline as it fell by 32 percent
• Organic traffic dropped by a massive 42 percent
• Traffic to the contact page was down by 15 percent
• Overall site conversions fell by 28 percent

The important and relevant question arising is what can we take away from these stats?

It is that Blogging affects our overall website traffic

When any organization quits blogging, the website traffic rapidly falls by as much as 32%.

If your organization is in the “Business and Services” industry, you earn a disproportionate amount of organic traffic.

The Organic traffic is nothing to wink at. This is the lifeline of your business. This is your audience.

It is hard to dispute that Google does indeed show preference to sites with consistently fresh content.

Where does all this organic traffic come from?

It comes from content. More specifically, it comes from blogging.