Something About New Age Marketing

I’ve been blogging for longer than three years now ever since I completed my engineering. Three years, Only! And I have liked it even more with the idea to quit at a distance. That’s a long time considering the duration of my professional career from its very start. I’m not trying to blow my own horn here. I intent to simply to make a point. Why haven’t I stopped blogging? After all, I get good amount of traffic from my old blog posts that I wrote two to three years back. Why do I keep at it? Writing is punishing work. It’s tough and it takes a long time. Don’t I have better stuff to do like photography(one of my hobbies), dancing or just relaxing? Why am I so devoted to blogging? I’ll drag you near on a secret. I actually love what I do. That’s one reason. I like to/want to blog because I like to do it. But there’s another reason. It’s a business reason. And it’s built on data. If you know anything about Search Engine Optimization or SEO, you woul...

The buzz word in the market is  social media marketing  and the various programs on offer which are intended for executives or the teams of professionals. These are the people who are employed in marketing, advertising, branding, communications or sales who want to gain skills of engaging themselves in marketing on the web using latest digital marketing techniques. This course is however also suitable for individuals seeking to employ digital marketing to advance in their individual careers.                                         The scope of this course is reasonably high for the reason that the future is going to be digitally oriented. Thus knowing the technicalities pertaining to marketing one which is governed through what is commonly known as  internet marketing  having in it a wide array of different marketing domains. There are two equally important obj...

A surprising move was taken by the software giant Microsoft when it acquired social media marketing giant LinkedIn for a net worth of $26.2 billion. After this announcement took place the shares of LinkedIn surged by 47 percent. Both the boards have approved of this transaction but still some of the approvals are awaited. This deal is expected to get closed in this calendar year. Even after this acquisition, LinkedIn will retain its distinct brand, culture and its independence. Microsoft buys Linkedin for $26.2 Bn. LinkedIn is known to be world’s one of the most valuable professional networks and hence continues to build a strong growing business. Microsoft also has more than one billion office users but when we talk about a social graph, Microsoft has none. Hence, it had to rely on Facebook, LinkedIn and others to provide that key connections. LinkedIn is the ultimate business social platform in the world. It has everybody on it's portal, from interns and college students...

To put it across in a simpler manner, every action you take on the social networks should be a part of a larger social media marketing strategy . This basically means each and every Tweet, reply, like and comment from your company should all be guided by a plan and driving towards pre-determined goals. This might sound to be as complicated, but if you plan and take the time to create a comprehensive social media plan, then the rest of your social efforts towards the intention of marketing should follow naturally. Each and every one can employ this if they approach it in a correct manner. What exactly is the relevance of a social media plan The main intent behind any organizations social media marketing plan is a cumulative summary of all that you plan to do, implement and hope to achieve for your business using the social networks. This plan should comprise of an audit of where your accounts are today, the goals for where you want them to be in the coming future and als...

The latest and updated strategies in B2B marketing has in it a detailed incorporation of  social media marketing strategy . The traditional promotional techniques are only viable to get you to B2B marketing to only a limited particular distance. The digital marketing techniques which can support B2B marketing well since B2B relationships are rarely about an immediate a one-off transaction. Rather it is about building of a reputation, which is demonstrating capability and showcasing credibility. Image Courtsey: smallbusinesstrends.com The importance today is in using of digital marketing in organizational or Business-to-Business (B2B) marketing which is highlighted by the latest ‘Buyer sphere’ report from the proper channelized interaction.  All of the various supplier websites, web searches and in most countries inclusive of the emails are now one primary information source for business buyers. Being found through search via the search engine optimization (SEO) requi...

The time is right for organizations to formulate a strong social media plan as the professional working environment is turning competent with each passing day. Through the advent of new technologies and introduction of newer medium of marketing, the practice of Advertising and marketing on the online domain has reached at a top position. What’s In It For You As A Professional The thin line which shall help you to be segregated from your competition can be achieved by gaining professional training in this course. The domain centered training institutes have qualified professionals imparting this knowledge to the students and a very comprehensive course structure. The Social Media for Working Professional structure is such that it is sure to help provide you with a new and an advanced form of marketing on the online platform. Many professional training organizations like iMET Global are helping in this cause by providing training to the professionals. Their course module is in...

The social media for working professional including Advertising Professionals, Brand Managers and Media Planners are inclined for learning this programs know how through the course offered by many known to institutes like iMET Global. Creating of Marketing Campaigns without Digital is no more an option. The sales & marketing professionals need to develop an in-depth understanding of this medium to create workable strategies so as to manage digital marketing teams & agencies. Entrepreneurs  know that Digital Marketing offers the flexibility of are professionals having the know how from the reputed training institutes in this regards so as to begin their own project. They might be starting with small or no budget. Entrepreneurs can think of various innovative ways to reach out to their target audience and convert them to their final customers. Unfortunately, there are not many people who can do it for them. They will have to learn to do it for themselves. Digital Mark...