WHICH ARE THE MOST DISRUPTIVE NEW AGE MOBILE MARKETING TRENDS TO LOOK OUT FOR

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This blog post here aims to help enlighten and provide to you with some in trend and the latest information concerning the marketing world. Right from the onset of the calendar year two thousand and seventeen the most aggressive of the corporate organizations envisioned their marketing tactics and plans to center around the usage of the mobile marketing tactics. This simply because in order to attain a market initiator or a market leader position instead of that of a follower or a laggard in the market in their very business niche where they are doing business.

A Moment Of Transformation Is At Hand

  • ·       The awesome potential of mobile marketing in the year two thousand and seventeen is reinforced with reports like the ones of the research firm BIA/Kelsey
  • ·        The report predicts that the U.S. mobile-Ad spend will exceed the dollar forty billion mark and the industry can very well expect the numbers to pass above the dollar sixty five billion mark by as early as two thousand and twenty 
  • ·       It was observed only last year, the mobile digital Ad-spend fueled mobile-side growth on a path to outpace the desktop Ad-spend
  • ·      In line with this trend the smartphones and tablet devices account for a respectable fifty one per cent of Internet usage
  • ·        According to a report laid out by the media buying agency Zenith forecast late last year by the year's end, somewhere around close to seventy five percent of the online content consumption will be mobile.


Numbers like these tell one common story that for mobile marketing, a moment of transformation is at hand.

This transformation is certain to bring with it the following five trends in changing how brands and marketers work with one other, with technology and with consumers kept in tandem.

  • Consumers will be the driving force behind redefining purchase boundaries mobile marketing, brand partnerships deepen
  • Department stores, mobile marketing partners tackle the 'Amazon Effect'
  • Programmatic accelerates: brands, tech, marketing continue to invest
  • Technology drives measurement. verification advances
  • Next-generation creative, video redefine mobile engagement 




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